The secrets behind successful climate storytelling: Knowing your Audience for Branded Series

12/10/2025

14:00 - 14:30

BBC Media Action , Onsite

Exhibition

Sponsor / Partner event

Disruptive Innovation and Leadership for Conservation Transitioning to Nature-Positive Economies and Societies

Why attend

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature.

Session Description

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature. Who is this audience, what do they care about and how do we communicate with them? This session is a deep dive into these questions, and how branded storytelling can help bridge the gap in awareness and understanding.

Organised by

BBC

Speaker

Shahnoor Abbas

Senior Series Developer, BBC Studios

Organised by

BBC

Language:

English

Sector/Industry:

Information / communication technologies

Target audience:

Professionals (36 years of age or older) Youth and young professionals (35 years of age or younger)