The secrets behind successful climate storytelling: Knowing your Audience for Branded Series

12/10/2025

14:00 - 14:30

BBC Media Action , Sur site

Exhibition

Innovation disruptive et leadership pour la conservation Transition vers des économies et des sociétés positives pour la nature

Pourquoi participer

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature.

Description de la séance

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature. Who is this audience, what do they care about and how do we communicate with them? This session is a deep dive into these questions, and how branded storytelling can help bridge the gap in awareness and understanding.

Organised by

BBC

Speaker

Shahnoor Abbas

Senior Series Developer, BBC Studios

Organised by

BBC

Langue:

Anglais

Secteur / Industrie:

Information / communication technologies

Public cible:

Professionals (36 years of age or older) Youth and young professionals (35 years of age or younger)